A 21-day program · Jungian psychology

How hundreds of men have retrained their testosterone-driven instincts

The Masculine Archetype Challenge: 21 daily lessons and micro-missions. Includes a free 60-minute 1:1 coaching session with Ruwan (usually $400), for a limited time.

JOIN THE CHALLENGE — $197

Instant access · Schedule your 1:1 immediately · 7-day guarantee

“The 21 day Masculine Archetype program was more effective than I could’ve hoped for. The texts were short and the tasks were simple, but everything hit deep. I was able to identify and integrate a polar set of archetypes that had been dominating my behavior for decades and were hard to locate through other types of releasing work I’ve done. It’s been a few weeks since the program ended and the feeling has only built on itself—my boundaries are remarkably more certain, more natural, more effortless.”

— Elias P., 25

Who it’s for

This program is for you if:

You want your confidence to be on auto-pilot
In key moments, we don’t have time to think. We fall back on our programmed behaviors. But we can retrain our instincts through simple exercises.
You want to break a pattern that’s been recurring in your life
Compulsive behaviors, bad habits, insecure emotional reactions, and even negative thought patterns are usually issues of identity. The introspection exercises address them at that level.
You want to be more inherently attractive to women
Masculinity and femininity complement each other in the creation of life. By better embodying the masculine archetype, the feminine archetype in women will activate around you.
You want to keep your cool under pressure
The grounding exercises will make “focused relaxation” your natural state.
You want to fulfill your purpose in life
Through introspection, you will learn to better “hear” your intuition, have more self-awareness, and more creative ideas.
You want to follow through on your ideas
Many people have great ideas but lack the drive to follow through. The Winner Effect exercises aim to make material accomplishment a daily habit.

The curriculum

The Masculine Archetype Challenge

The Masculine Archetype is the set of testosterone-driven feelings and behaviors that allowed your male ancestors to win at life. Seven applied topics over 21 days:

DAYS 1–3

The Hero’s Journey

Connect inner and outer worlds. Create a map for this chapter of your life story.

DAYS 4–6

Healing the Inner Child

Complete any emotional cycles that keep you in the archetypes of ‘Boy’, ‘Victim’, ‘Nice Guy’, or ‘Martyr’. Understand the Father Wound and the conditioning that imprinted you as a child.

DAYS 7–9

The Dark Masculine

Uncover the animalistic impulses that are the source of power, passion, and creativity, but are often hidden by shame and apathy.

DAYS 10–12

The Anima

The feminine aspect of your male psyche: intuition, sexual polarity, emotional connection.

DAYS 13–15

Energetic Penetration

How to use the masculine skills of sight, clarity, and courage. Applications to seduction, communication, and creativity.

DAYS 16–18

Consensual Dominance

A.k.a. emotional leadership. How to develop a presence that emotionally incentivizes people to surrender. This is the kindest act and most critical function of man. Understand limbic resonance and superorganism theory.

DAYS 19–21

Initiation: Making a Mark on Reality

Self-create rites of passage and write the next chapter of your journey.

21 daily lessons & micro-missions · 8+ bonus lessons · Lifetime access

JOIN THE CHALLENGE — $197

“Ruwan has a unique ability to take abstract concepts, put them into clear language, and then create elegant exercises so I could actually FEEL the concept he was talking about and teaching. The ability to feel the concept is what made the lessons really stick and will make them useful for the rest of my life. No lesson took longer than an hour to complete, which was great too.”

— Chris W., 34

Here’s what you get

21 Lessons & Micro-missions ($297)

Simple lessons + missions for daily perspective change → action. A grounding, introspection, and winning exercise for each of the 7 topics above.

Bonus 1: Masculine Underground Symposium ($97)

10+ hours of lessons and interviews: dating with Brian Begin, relationship intuition with Ken Blackman, dominance psychology with Om Rupani, toughness with Rob Kandell, and high-sensation intimacy with Ruwan.

Bonus 2: Muscle Meditations ($49)

Mind-body calisthenics by trainer and hypnotherapist Nick Salandra. Practice grounding under strain to make it your natural state.

Bonus 3: Archetypal Hypnosis Meditation ($29)

A guided self-hypnosis visualization to connect you with your unconscious symbols and hear your intuition more clearly.

Bonus 4: Dream Guide ($29)

Students consistently report better dream recall from the introspection exercises. This guide teaches a method for reading the symbols your unconscious presents.

Bonus 5: 1:1 Coaching Call with Ruwan ($400)

For a limited time: a 60-minute video call. Ruwan has coached hundreds of men since 2012. As soon as you sign up, you’ll be redirected to schedule your session.

Total value: $901

Today: $197

JOIN THE CHALLENGE — $197

Access the course + schedule your 1:1 immediately.

The guarantee

7-Day Money-Back Guarantee

Do the first week of the program. If you really don’t feel you got value, you’ll be refunded right away — there has been exactly one refund request in the first 300 students. The guarantee is not available once you’ve done the 1:1 call, or if you schedule the call and no-show without notice. (You’ll have Ruwan’s cell and can contact him directly.)

FAQs

How much time will it take?

Most lessons can be completed within 15 minutes, though many are open-ended — journaling, or an awareness exercise carried through the day. Students who made it a priority got more profound results. It’s three weeks to solidify your character. All lessons can also be downloaded as mp3s to listen to on a commute, during chores, or any other time.

I’ve done tons of personal development. How is this different?

Most personal development gives you information — more concepts to think about. This program works at the level of instinct: the behaviors that run when you don’t have time to think. Each lesson pairs a perspective shift with a physical micro-mission, so the concept is felt and acted on the same day, not just understood.

Do I need anything to do the course?

A notebook and pen are recommended, but not necessary.

I don’t like to read or journal. Can I still do the course?

Yes. All the lessons can be downloaded as mp3s to listen to on a commute, while working out, doing chores, or literally any time. You will likely find your attention span increasing, though — which may make reading and writing easier and more interesting.

Is this more Red Pill or more “spiritual” men’s work?

Neither, though there’s some overlap with both. Red Pill is accurate when it comes to diagnosing the material side of the male experience and intersexual dynamics, but tends to miss the greater context of a man’s journey. Esoteric men’s work (David Deida, tantra, etc.) is a decent holistic model for a man’s inner experience, but tends to lack practicality. This course aims to bridge the best of both worlds.

How hundreds of men have retrained their testosterone-driven instincts

This program is for you if:

The Masculine Archetype Challenge

The Hero’s Journey

Healing the Inner Child

The Dark Masculine

The Anima

Energetic Penetration

Consensual Dominance

Initiation: Making a Mark on Reality

21 Lessons & Micro-missions ($297)

Bonus 1: Masculine Underground Symposium ($97)

Bonus 2: Muscle Meditations ($49)

Bonus 3: Archetypal Hypnosis Meditation ($29)

Bonus 4: Dream Guide ($29)

Bonus 5: 1:1 Coaching Call with Ruwan ($400)

The Masculine Archetype Challenge — $197